Financial Advice That’s Absolutely, Positively Guaranteed to Succeed… Unless…
I’ve read quite a lot of articles, blog posts, books, and other forms of financial advice that were guaranteed to work.
But there’s always one word they typically forget to add at the end of their amazing rules for investment success… “Unless.”
There was always an “unless” somewhere in the article, and it’s usually undisclosed. Rules tend to have exceptions and the world of investing and personal finance is certainly not immune to the exceptions.
Some advocates of their investing style will tell you that they’re system is the rule without exception. But, as we’ll see, just about every system has its “unless.”
I’ve collected a few of those.
1. Low price-to-earnings ratios mean the stock is under-priced.
Unless… It just means growth has stopped and the other side of the ratio — earnings — is now falling, before the stock craters to reach equilibrium.
2. Follow the trend.
Unless… You happen to buy (or sell) at the edge of the trend.
3. Buy and hold.
Unless… You happen to buy a great-performing stock that happens to be in an industry that is rapidly becoming obsolete.
4. Charts are predictive. By analyzing these chart movements, you can determine where the stock price is heading next.
Unless… they’re not and you’re simply seeing patterns where there is no pattern. A common human trait. Like seeing a horse in a passing cloud.
5. Cheap stocks have the greatest upside.
Unless… They’re cheap because they’re crappy. A 10 percent move in a $1 stock is the same as a 1 percent move in a $10 stock.
6. Warren Buffett is always right.
Unless… he isn’t. Even Warren admits he makes mistakes.
7. Sell in May and Go Away… And dozens of other clever rhymes and mantras.
Unless… You miss a huge opportunity in a specific sector or stock because these tend to be general rules and can never apply to specific price movements.
8. Bear markets are horrible times to invest.
Unless… the Bear Market becomes a Bull Market.
9. Bull markets are the absolute best time to be in the market!!!
Unless… the Bull Market becomes a Bear Market.
10. Rich investors are savvy investors.
Unless… they’re lucky investors.









I'm George Ulmer. Matt and I started this blog and launched the Online Investing AI business. Our goal is to develop the technology to allow anyone to retire after working for 10 years.













