Home > Business Strategy, Great Books, Online Investing AI > Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

This is probably too early for a book review… because I’m not done reading it yet. But I’m already sold on the concept.

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, by Craig Stull, Phil Myers and David Meerman Scott, is an outstanding read if you’re interested in turning your business into anTuned IN innovative powerhouse.

Using case studies and the authors’ own experiences the book turns marketing and product development on their heads, where they deserve to be. While most marketing strategies follow the maxim: find people who will buy your product, this book asks you to look at it more subtly: create a product that solves people’s problems.

The rest is resonance. If your product resonates with people, in other words, if your product answers a need, the message spreads virally and you won’t need a series of billboards, or a fancy ad campaign, or a million-dollar Super Bowl campaign.

This actually gets to my own marketing philosophy: create a great story and tell it.

The book gives a six-step process of finding, fleshing out, and delivering this resonating story.

If you want a little background on the book, the authors are part of a group called, “Pragmatic Marketing.” (That name resonates with me!) You can read their blog here: Pragmatic Marketing Blog.

Here it is on Amazon.

Email This Post Email This Post     |     Print This Post Print This Post


 

This post has been brought to you by . Tags: , , , , , , , ,

The future is here.

Learn how to use Accelerating Technology to make money.

Special promotional price.


  1. October 28th, 2008 at 14:29 | #1

    Matt & George,

    Thanks for the kind words on Tuned In. We agree with you hat this concept is the opposite of how most of us were trained to think. The inside-out way is to think up something clever and push it on the market through clever marketing. The outside-in way is to figure out what they need and give it to them in a way they’ll appreciate. The folks who invest this way in their business have stunning results … they grow twice as fast as their peers, generate 31% higher profits and garner 20% higher satisfaction rates.

    All the best,
    Phil, Craig and David

  1. No trackbacks yet.