Lessons from the Korean Taco Truck
People say that the economy is tanking. Or that it’s hard to find a job. Or, you need money to make money. I disagree. I think it’s possible to make as much money as we want, regardless of the economy. How?
Through the power of ideas.
Have you heard of the Korean Taco Truck?
Unless you live in LA, you probably haven’t heard of it. Some Korean guys went out and bought a regular taco truck, and then did something really smart: they put a spin on it to make it special. Instead of just another taco truck (they seem to be everywhere in LA), they made theirs different. And special.
They started by creating outstanding Korean tacos and other Korean foods. And then, they added the magic. They created a marketing system that successfully created enough buzz that people line up for hours to eat the tacos!
How did they do it?
is one of my favorite financial books of all time. It's an allegory about a guy who has a terrible job, and how he overcomes challenges to achieve his dreams.
