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If You Want To Save The Planet, Get Rich First

July 16th, 2009
Creative Commons Photo by Stefan: Daikokuten is one of the Seven Gods of Fortune. He is the god of wealth, commerce and trade (hence the bales of rice under his feet).

Creative Commons Photo by Stefan: Daikokuten is one of the Seven Gods of Fortune. He is the god of wealth, commerce and trade (hence the bales of rice under his feet).

Most of the environmental movement is built on the theory, that the richer we get, the dirtier the world gets. At first glance, it seems to be logical. The more money we make, the more things we consume, and the more energy we use.

In fact, ecologist Paul Ehrlich and the physicist John P. Holdren (President Obama’s science adviser) came up with a whole new equation to sum up this “money is the root of all environmental evil” theory. It basically says, environmental impact=Population X Affluence X Technology (I=PAT).

But John Tierney, who wrote a piece for the New York Times, says this is based on flawed logic. He adds that common sense and a steady stream of data from the 1970s (when the I=PAT theory was first formed) reveal this flaw.

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