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Posts Tagged ‘products’

Is Marketing Destroying America?

February 10th, 2010
Pic by Peter Zoon @ Flickr

Pic by Peter Zoon @ Flickr

Americans know how to market.

From the pet rock to Milli Vanilli, Americans can package and promote the most unlikely products. It’s nothing new. Gone with the Wind made the Civil War sexy. The Wizard of Oz let people look over the rainbow in the depths of the Great Depression.

There’s nothing inherently wrong with that. But, a preoccupation on marketing is weakening product development. Companies, for instance, are spending more time and effort promoting products than conceptualizing and creating them.

It’s become a global obsession.

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Create Products For Income That’s Passive And Massive

April 16th, 2009

Invention of PaperEver have an idea to fix a problem or surmount a challenge and then see that very same product in a store a few years later?

And you think, “Hey, they stole my idea!”

Chances are, unless your telepathic powers are fairly high-level, the inventor didn’t steal your idea. He or she just acted on the same concept that was floating around in the collective conscious. The difference is action.

If you have seen your ideas reproduced later by other inventors, don’t be discouraged. In fact, you should be encouraged. Here’s why:

Correctly identifying needs and solutions is a good sign that you can be an inventor or a product developer. To take that next step, you need to learn how to introduce your product into market. There are primarily two ways to accomplish this. You can either invent, produce, and sell the product yourself; or, you can license the invention to someone else and collect a royalty, a percentage of the sale of that product.

Most inventors prefer that latter, since it’s more hands-off and inventors like to keep their “hands on” new ideas. It’s another form of residual income that will help you secure your financial freedom.

Ideally, you would get a patent in order to license your product. However, as more companies trim their research and development staffs, part-time inventors are finding that companies are opening to new ideas, even ideas that are patented.

Obviously, making a best-selling product isn’t without its pros and cons. Here’s the break down.

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