Ego Depletion and Your Bottom Line

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Here’s the thought experiment: You come home on Friday evening after a hard week at the office, do you…
1. Immediately order a pizza and pig out.
2. Have that pizza on Sunday evening after a few days rest.
Most people go right to number 1.
According to a guest post by Professor Dan Ariely on Tim Ferris’ blog, this is called ego depletion. Basically, there’s a connection between exhaustion and consumption. In this case, when you’re exhausted — a state called “ego depletion” — you tend to be more drawn to bad food choices, like junk food.
“I’ve always suspected that we start each day with a limited number of decision-making points that, once depleted, leave us cognitively impaired. This is part of the reason that automating minutiae, adopting rituals, and applying creativity only where it’s most valuable (e.g. not deciding what to eat for breakfast) is so important to me.”
Ego Depletion and Personal Finance
I’m wondering whether this doesn’t work for bad personal financial decisions. One of the reasons that I’m interested in automated trading is because there are human weaknesses — like ego depletion — that can interfere with trading, investing, and spending.
So, let’s explore how ego depletion may affect your personal financial situation.
Check out this scenario.
You’ve been trading all week long. You’ve been trying to maintain your discipline and set strict stop loss rules. But things are turning south by the end of the week. You see a pretty risky trade brewing.
Do you:
1.) Cut your losses and re-charge your batteries.
2.) Take a stab at turning a quick win before the week ends.
I’m suggesting that most would take that trade.
Here’s another scenario we probably all can relate to.
There are two ways to face down personal financial upheavals: decrease expenditures and increase revenue.


Recently I have written a bunch of posts about America’s worsening financial situation, and the economic chaos that could ensue. I believe that it is important to manage our finances in a responsible way, and that it will serve Americans as well as the rest of the world to clean up our financial mess. However, that doesn’t change the fact that America is the best country to live in.



I'm George Ulmer. Matt and I started this blog and launched the Online Investing AI business. Our goal is to develop the technology to allow anyone to retire after working for 10 years.














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